Is It Possible to Change Before You Hit a Crisis?

Well hello there,

How's your week been? I've been up in London delivering workshops. One was about cross-functional team collaboration, and the other was how we can better manage mindsets and boundaries, in order to get individuals and their teams to function better.

If you think about it, at their heart, both are about creating long-term behavioural change - which, if we're honest, is what all training is about.

Interestingly, the other day, I was chatting with a friend who’s the CEO of a new HR platform and we were talking about something not too dissimilar. She was telling me how she thought selling the platform would be super straightforward - her product is faster, cheaper, and does a better job than a human. So obviously, people would be queueing up to use it, right?

Turns out… not quite.

What she didn’t expect was just how hard it would be to get people to actually change the way they behave. Because here’s the thing - people don’t just do things that are better. They do things that feel familiar. Even when something is clearly more efficient, our brains still whisper, But this is how we’ve always done it… what if the new way is worse? What if I look stupid? What if it’s all a disaster?

And that's the thing that I see in my work all the time.

People might know that changing how they think, lead, or work would be better, but if they’re not at a crisis point already, where’s the urgency? Why go through the discomfort of doing things differently when the old way kinda works?

So here’s the real challenge: getting people to want to change before they have to.

And that’s the bit I find really fascinating. Because forcing change rarely works (hello, stubborn human nature), but when you tap into what really matters to people - certainty, safety, belonging, a sense of control - you can help them step into something new without triggering that deep, primal resistance.

So, here’s a question for you: how do you get your people (or yourself!) to embrace change before things hit crisis mode?

As ever, have a wonderful week, friends!

Cate x

Well hello there,

How's your week been? I've been up in London delivering workshops. One was about cross-functional team collaboration, and the other was how we can better manage mindsets and boundaries, in order to get individuals and their teams to function better.

If you think about it, at their heart, both are about creating long-term behavioural change - which, if we're honest, is what all training is about.

Interestingly, the other day, I was chatting with a friend who’s the CEO of a new HR platform and we were talking about something not too dissimilar. She was telling me how she thought selling the platform would be super straightforward - her product is faster, cheaper, and does a better job than a human. So obviously, people would be queueing up to use it, right?

Turns out… not quite.

What she didn’t expect was just how hard it would be to get people to actually change the way they behave. Because here’s the thing - people don’t just do things that are better. They do things that feel familiar. Even when something is clearly more efficient, our brains still whisper, But this is how we’ve always done it… what if the new way is worse? What if I look stupid? What if it’s all a disaster?

And that's the thing that I see in my work all the time.

People might know that changing how they think, lead, or work would be better, but if they’re not at a crisis point already, where’s the urgency? Why go through the discomfort of doing things differently when the old way kinda works?

So here’s the real challenge: getting people to want to change before they have to.

And that’s the bit I find really fascinating. Because forcing change rarely works (hello, stubborn human nature), but when you tap into what really matters to people - certainty, safety, belonging, a sense of control - you can help them step into something new without triggering that deep, primal resistance.

So, here’s a question for you: how do you get your people (or yourself!) to embrace change before things hit crisis mode?

As ever, have a wonderful week, friends!

Cate x

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