About us

ALL organisations, including YOUR organisation - have just been through the world’s greatest trauma and then transformation programme we’ve ever known in our lifetimes.

We’ve onboarded and got used to a whole lot of new tech, ways of working and processes, but our people - the hearts and minds in our organisation - have been left behind.

I get it, working with hearts and minds can feel like a huge responsibility. But we can’t bury our heads in the sand anymore. The stats are out and the writing is on the wall: anxiety is up, engagement is down, and employees are de-prioritising work.

What’s clear is that what (sort of) succeeded in the past is no longer a guide for the future, we need to take action. This means supporting and strengthening the mental health, wellbeing, development and management behaviours of your people at every level with updated behaviours and mindsets for this new world of work.

Consider this my rally cry: This is a once-in-a-lifetime opportunity to help businesses define a better way of working.

Let’s build this together. Let’s Make Work Better.

Cate Murden, founder of PUSH

Our Core Team

Cate Murden


Cate is the Founder and CEO of PUSH, which she started following a successful career as a partner for a global media company. She created PUSH with a belief that if people are happy and healthy, they work better and are more resilient to whatever is thrown at them. Since founding PUSH, Cate has built a hand-picked team of world-class experts to help develop individuals and teams, truly transforming how businesses work whilst enhancing their productivity.

Emma Fernandes

Managing Director

Emma joined the team with a wealth of mental health experience and knowledge. Having worked for over 20 years in the field of MH and as a MH professional, a critical friend to the NHS, a Strategist, as well as Business Development Director for Solent Mind, this incredible status ensures that PUSH's values and authenticity run through the very heart of everything we do.

Rachel Culleton

Head of Clients

As PUSH's Head of Clients, Rachel is passionate about bringing to life programmes that make a difference to your people and your company! Further to a 13-year career in media, giving her a wealth of account management experience, she is also a qualified Nutritional Therapist, which compliments her holistic lifestyle and beliefs that she brings into PUSH.

Gaynor Murphy

Product Director

Gaynor heads up the creation and development of PUSH’s digital products and services, creating valuable customer user experiences for our clients and their employees. She is a versatile digital and product strategist with over 10 years experience creating and delivering successful strategies and products within the mental health and wellbeing sector.

Harriet Ashton

Marketing Director

Harriet is our Marketing Director. As marketing director and “Voice of PUSH”, Harriet oversees and develops our marketing and communications across all channels. That means whether it’s a white paper or website, if you’ve read it, chances are she wrote it. And whilst she’s on a mission to spread PUSH’s message on workplace wellbeing far and wide, she’ll still have a bit of fun with you along the way...

Lucy Herbert

Senior Account Manager

Lucy is our senior account manager, with over 15 years working in media and several awards under belt, including the ‘people’s choice’ award, she is a great asset to the PUSH team. Her expertise as a consultative relationships manager together with her passion for better mental-health and wellbeing means she knows just what our PUSH clients need to build programmes that bring out the best for their employees.

Stephanie Queen

Coaching Talent Manager

Stephanie manages all of our amazing PUSH coaches, working with them to help create impactful and engaging client programmes. Stephanie is fascinated by the human psyche and is a BACP registered psychotherapist. She is passionate about normalising conversations about mental health and reducing stigma in the workplace.

Sian Conner

Commercial Account Manager

Sian is PUSH's Commercial Account Manager, working on all things new business and onboarding our amazing new clients! Before PUSH, she spent seven years at media agencies in London and Amsterdam.

Emma Elks

Junior Operations Manager

Emma is our Junior Operations Manager. She comes from an 8 year career in Media where she worked in Ops across multiple platforms from digital, print and events. She has always been fascinated by people, their environments and society, which led her to get a BA in Politics and Social Sciences. The knowledge gained from studying this field allows her to look deeper into the world of Wellbeing and Mental Health.

Our Coaches

Say hello to our world-class coaches

We are so grateful to them for joining us on our journey to Make Work Better.
Their expertise, dedication, support and overall brilliance continues to transform organisations and their people.


Clinical Psychologists, Transformational Life Coaches, Counselling Psychologists, Nutritionists, Mental Health Coaches, Wellness Coaches, Writing Facilitators, Life Coaches, Sleep Experts, Diversity and Inclusion Experts, Personal Development Coaches, Work-related Stress management experts, Mental Health Trainers and Meditation Teachers


We empower you and your people to think, feel, do and manage better.

Be remembered as the one that made work better…
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.