Twitter

Case Study
Objectives
PUSH were invited to help bring to life Twitter’s ‘passion points’ to key clients around the area of wellness by creating a programme that embodies the values behind the company
Execution

We implemented a week of engaging and interactive lunchtime workshops to create a fully immersive experience of what Twitter stands for. This involved running sessions across the core PUSH disciplines: exercise, nutrition, mindfulness and coaching, to boost our audience’s knowledge and help renew energy levels for an afternoon of work. This allowed the team to tap into a variety of different areas that engaged, inspired, and ultimately motivated them to become a better version of themselves.

Results

PUSH created a truly unique B2B communication which, not only helped perfectly communicate Twitter’s proposition but also helped set them apart in the mind of their clients. This was reinforced when the MD of one of the media agencies where we had delivered our activity, got in touch with Twitter’s Head of Sales to thank them for the original, innovative, engaging and utterly ‘non-salesy’ activity they had run which genuinely helped their workforce!

“Thank you so much for today! The sessions that your team provided were both entertaining and educational and you were a great partner for our brand. We also loved the innovative follow-ups that you provided for our clients. The PUSH team were massively professional and we loved working with you!”  Kat Bednarczyk, Senior Business Marketing Manager, Twitter

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